Founders Note on Road Safety
Globally, countries are moving towards Zero tolerance policy on accidents and transforming urban and rural road design for safety. According to the World Health Organisation (WHO), middle-income countries have the highest annual road traffic fatality rate at 20.1 per 100,000 population; the rate is 18.3 per 100,000 population in low-income countries. The lowest fatality rate is in high-income countries at 8.7 per 100,000 population (statistics from www.downtoearth.org), But several high-income countries have a much smaller number of cyclists and pedestrians than India and other developing nations.
2011-2020 has been designated as the Decade of Action for Road Safety by WHO. This is a global acknowledgment of the gravity of road safety issues across the world. In September 2015 the United Nations launched the 2030 Agenda for Sustainable Development. The Sustainable Development Goal 3 (SDG 3) target is far more demanding than the 2020 goal set for the UN Decade of Action for Road Safety (to “stabilize and reduce“ road deaths by 2020).
Many developed countries are now adopting effective Road Safety Measures like educating its citizens on the importance of and adherence to road safety protocols, regulating speed limits, separation of vulnerable people from motorized traffic, initiating awareness campaigns and measures for road safety at the infrastructure level.
The Ministry of Road Transport and Highways has formulated a road safety strategy based on the 4-Es – Education, Enforcement, Engineering (of both roads and vehicles), and Emergency Care. This strategy is under implementation since 2011 to improve the road safety scenario in the country. With its notable capabilities and unprecedented efforts in the road safety domain, SucceedSafe is one of the key contributors to the charter set forth by the Ministry. At present, the company is actively engaged in the Education and the Engineering (road consultancy) aspects of the charter. Going ahead we aim to strengthen our existing relations with the Government Authorities and form core alliances with the regulators in joint pursuit of attaining the highest level of road safety milestones (Source: Ministry of Road Transport and Highways, Report on Road Accidents in India, 2016)
Road safety education and motivation programs are essential for ensuring drivers are continually learning and implementing their knowledge. Through the adoption of safe transportation policies and practices, the private sector can make a significant impact on the safety of the world’s roads. Not only do companies have a legal and moral duty of care towards their employees, but they must also consider the dangers their fleet poses to the broader community. It is clear that action must be taken to improve the safety of commercial transportation activities as well as the staff who drive and ride for work purposes. A comprehensive Road Safety training program is therefore essential for any employer.
Corporate road safety programs aim to decrease road-related injuries and fatalities by reducing the number of transportation crashes involving company drivers and vehicles. A company’s road safety achievements can further be used to share best practices and generate positive public relations. Organizations conducting CSR initiatives in the areas of road safety are perceived as responsible corporate citizens. Many such CSR programs lead to higher employee engagement and add times of employee loyalty. A road safety training program can also provide a positive example to employees and the community, educating them on its importance. Adopting comprehensive, systematic and effective Road Safety Programs is the need of the hour for the Corporate Sector.
Achieving sustained reductions in road traffic injuries requires Corporates and Government Institutions to have a long-term vision and strategy for road safety, and to define the objectives to be attained within a time frame on a continual basis. The process for developing such an approach should involve a considerable degree of stakeholder engagement towards a commitment to Road Safety. SucceedSafe endeavors to work closely with the Corporate sector, Governing Authorities and Citizens to encourage Road Safety as a Way of Life.
We look forward to deepening our relationships with our existing clients, while entering into new collaborations with the Corporate sector and Governing Authorities.